Are you a Big Why business founder?

You have a deep calling to create change in society, improve lives and do good

And you know that “business as usual” won’t cut it anymore.

You’re working hard to build a business which empowers people, protects the environment, invests in communities and supports inspiring causes…

…because you care about our home and you want to see people and planet thrive.

You’re here to create change. We’re here to help.


What kind of Big Why Business Founder are you? Take the quiz and find out!

This community can help you...


Network & collaborate with like-minded founders and industry experts who share your vision


Learn practical business, marketing & sustainability skills to grow your income and impact


Find new opportunities and stay up to speed with the latest marketing trends & sustainability news

Make an Impact

Be part of a global movement to create a world where business for good is business as usual

Running an impact business can be lonely...

You know your purpose is powerful (even on those days when you feel like your hard work is getting you nowhere)

BUT it didn’t come with an instruction manual! And just because you care about people and planet, doesn’t mean you’re not here to build a profitable, thriving business.

#EthicalHour is the world’s first and largest online community for Big Why business founders like you, who work for people, planet and profit.

We give you the community, training, expertise and support you need to build a business that changes the world.

Watch our community in action...

Be The Change Awards 2019

Ethical Brands for Fashion Revolution 2018

Festival of Natural Fibres 2018

As seen in…

You'll feel right at home here

#EthicalHour is the perfect fit for you if…

👉 You’ve already got, or you’re thinking of launching, a product or service with strong ethical and sustainable values

👉 You’re committed to making a positive impact through your business, and you want to learn the best ways to make the biggest difference on the limited time and budget you’re working with

👉 You’re ready to take your income, influence & impact to the next level. You know the why, but you’re not always clear on the how.

👉 You’re tired of spending countless hours trawling the internet – piecing together advice and trying to find new opportunities. You wish someone could just deliver them direct to your inbox and give you a roadmap to follow!

👉 You’re sick of seeing the big brands get ahead by greenwashing their way to the top, and you want to give them a run for their money, because you know your brand is better in all the ways that count

👉 You want to exchange ideas, collaborate and form new friendships with like-minded changemakers around the world


Join the #EthicalHour community for just £20 per month and find the business community you really belong to!

What our members say

Our members are achieving inspiring results!

👉 Getting their eco-friendly products into major national retailers

👉 Selling their sustainability consultancy services into corporates

👉 Speaking on stage (and screen!) for huge industry events around the world

👉 Representing the causes they care about on television, in the media, at the UN and in Parliament

👉 Winning awards, exhibiting at international trade shows and getting their products featured by influential celebrities for free

👉 Telling their story in industry leading publications like The Guardian, Forbes, Stylist Magazine, Psychologies and Entrepreneur

👉 Increasing their online sales by 78% in one month!

They're taking action to bring their big, beautiful vision for change to life, which means...

Their ethical & sustainable products are reaching a mainstream audience – changing hearts, minds and customer behaviour (and making money)

Their message is getting heard at a higher level, creating deep change for people and planet

They are living and working on purpose, creating a legacy they can be proud of
…and they’re doing it all with a community of like-minded changemakers by their side, who totally get what they’re trying to achieve – cheering them on, lifting them up and making sure they’re never alone!
We’re bringing in guest experts who can provide tailored training to help them smash their business goals!
And they’ve got 24/7 access to the internet’s biggest resource library for ethical and sustainable business owners – full of marketing and mindset training, so they can get lightening fast answers to those pesky questions that pop up in the middle of the night.
We help to keep their confidence and productivity levels high.



Meet like-minded changemakers in our weekly Twitter chats – every Monday, 8-9pm UK time using hashtag #EthicalHour. Take your connections further in our private member’s community and regular online meetups for community members.



Get access to our extensive library of on-demand training on marketing, business growth, productivity, making an impact, mindset and self care, with new live training every month, delivered by industry leading experts.



Join exclusive online talks and Q&A sessions with industry leading experts and get access to our directory of trusted suppliers to find business support quickly and easily.

Your business can change the world

You can feel the abundant joy of living life completely on purpose, without the overwhelm that stops you taking action…

And you can run a profitable impact business that lights you up inside!

But you can’t do it alone.

Join the Ethical Hour community for just £20 a month and unlock the power of your Big Why with a community of like-minded friends by your side.


When you learn & grow with #EthicalHour, we pay it forward!

A Tree planted every month for every member

Since our paid membership community launched in 2019, we have planted a tree for every member every month. For 3 years we planted trees with The Mango Tree – a Kenyan charity that are empowering families to overcome poverty. In 2022, we started our forest with Ecologi to focus on tackling carbon emissions.

% of monthly revenue invested in microfinance loans

We invest a % of monthly revenue into microfinance loans for entrepreneurs in developing countries. When they repay, we make another loan. This is part of our commitment to Sustainable Development Goal 1: No Poverty, and SDG 8: Decent Work & Economic Growth.

4,061 direct giving impacts for the SDGs

Through our 3 year partnership with B1G1, we were able to make 4,061 positive impacts for charities aligned with the Sustainable Development Goals, as part of our impact strategy. By introducing #EthicalHour members to the B1G1 community, our total leveraged impacts were 95,427 donations.

15 tonnes of carbon offset by protecting 7 REDD+ rainforest projects

Through Stand For Trees, we have protected 7 REDD+ rainforest projects, to reduce deforestation, protect stored carbon and support forest communities.

Meet Our Members

In our Big Why Business Chats, we chat to #EthicalHour community members about their business journey, sense of purpose, and how they’re making positive change happen.

Some of the big brands we've worked with

Latest business advice