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Stop Funding Hate is taking on the divisive hate campaigns of the Sun, Daily Mail and Daily Express by persuading advertisers to pull their support.
Researchers have linked the negative reporting in the media to a rise in hate crime in the UK, and while the majority of the population don’t buy these papers, most of us probably do shop with the companies that advertise in them and therefore fund them.
Many of these advertisers have strong ethical stances on other issues, such as discrimination in the workplace, their supply chains and their roles in communities. But when it comes to their advertising budget, they have not considered their values and ethics – until now.
With billions being spent on advertising each year, Stop Funding Hate want us to consider what would happen if that was spent with ethical publications – what if we had a fair media that represented us all, reported on key community issues and acted for the public?
The campaign has had huge success in a short time, most famously with Lego pulling their advertising from the Daily Mail after a campaigner’s social media post went viral. They recently won the Jo Cox Award at the #NO2H8 Crime Awards and they are now working on ways to celebrate ethical advertisers too.
Find out more about the campaign and ethical advertising in our interview with Richard Wilson from Stop Funding Hate.
To get involved in the campaign, visit their website: https://stopfundinghate.org.uk
Follow on Twitter: https://twitter.com/stopfundinghate
Like on Facebook: https://www.facebook.com/stopfundinghate
You can contact Stop Funding Hate using email: firstname.lastname@example.org
Don’t forget to order your 2018 Ethical Media Diary too! If you order before 31st October using code preorder2018 you can get £5 off.
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