[21] Mother nature and meaningful connections – the new marketing landscape

[21] Mother nature and meaningful connections – the new marketing landscape


Today on the podcast I speak to Jess Lohmann, owner of Ethical Brand Marketing, voice talent and author who has dedicated her life’s work to speaking for Mother Nature. As an advocate for animals, the environment and ethical marketing, Jess has so much value to share with us today!

I first met Jess online through the #EthicalHour community, but we had the pleasure of meeting in person in May 2018 at a workshop by Liz Gilbert run in London, all about her book Big Magic (check it out if you’re interested in creativity and personal development!*)

Since then, we’ve formed a mastermind of women working in ethical marketing where we support each other to run and grow our businesses. We’ve worked together to grow Jessica’s Instagram presence and we’ve become friends as well as colleagues.

Today we talk about finding your purpose, ethical marketing and why you need a strategy, and what it means to connect with Mother Nature and be a voice for the planet and its creatures.

Find out more about Jess and her work on her websites: https://ethicalbrandmarketing.com/ and https://jesslohmann.com/

Follow her on Instagram:

https://www.instagram.com/jesslohmann/

Take the Ethical Hour Instagram challenge which helped Jess fall back in love with Instagram and style her feed – it’s free! https://www.ethicalhour.co/p/challenge-opt-in-b-short-podcast

In this episode we also discuss Trash Talk’s campaign to encourage people to “strip naked in the supermarket”!

Find out more about it here: https://citygirlnetwork.com/trashtalk/

The Be The Change Awards are now open for entries! Tell you impact story and get the recognition you deserve. Enter now! http://bethechangeawards.org/

 

This episode is brought to you by Ethical Holiday.

Looking for a life changing holiday? EthicalHoliday.com is a new online directory of ethical places to stay, matched with short term volunteering opportunities. Each and every listing has been handpicked for their ethical values, from paying fair wages and reinvesting into communities to caring for the environment and helping conservation efforts, so you can rest assured you’re changing lives for the better just by having a great time.

There’s something to suit every interest and budget with award winning glamping breaks, cultural homestays, luxury safari camps, jungle cabins or beachside hotels. And if there’s an opportunity for you to get involved during your stay ethical holiday will suggest optional volunteering nearby, so you can experience new cultures, learn new skills and reconnect with nature.

Join the ethical holiday community today to get exclusive special offers, gifts and even your own blog space to share your life changing experiences. Just head to ethicalholiday.com and Join The Community!

 

Join our free Ethical Hour Facebook community to connect with like-minded people and learn more: www.facebook.com/groups/1807868079472084/

If you love the Ethical Hour podcast and want to help us tell even more inspiring stories of social impact, you can now become a patron! Find out more and support us here: https://www.patreon.com/Ethicalhour

*Please note, this is an affiliate link. We earn a small amount of money if you purchase through our link.

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