19 Nov  Kat Luckock: Unlocking the power of positive impact
Today on the Ethical Hour Podcast I speak to Impact Strategist and Business Coach Kat Luckock about how social enterprises and impact businesses can start to measure and communicate their impact.
As consumers demand more from the brands they buy from, businesses and social enterprises need to cut through the greenwashing and demonstrate their impact. Telling your impact story can be a powerful marketing tool, as well as an opportunity to attract more stakeholders and even investors.
Kat Luckock is a successful social entrepreneur who works with impact driven brands to measure and communicate their impact. Today she shares her advice on how to measure and use your impact as a business and marketing tool.
In this episode you will learn:
- How to set targets and goals for your impact
- How to communicate your impact story to attract customers
- Where to start when it feels overwhelming and you wonder if you’re doing enough
- How to create your first impact report
- How to use your impact to attract stakeholders and grow your business
Find out more about Kat on her website: https://shareimpact.org/
This year we’re encouraging people to #ShopEthicalInstead as an alternative to Black Friday. This is a crucial time of year for small businesses and we can vote with our wallet by purchasing gifts that do good for people and the planet. Please help us spread the word and join the #ShopEthicalInstead campaign by sharing what you’re doing using the hashtag!
The Be The Change Awards are now open for entries! Tell you impact story and get the recognition you deserve. Enter now! http://bethechangeawards.org/
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