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In our first ever interview episode, our Founder Sian is joined by Annie, Head of Marketing at UpEffect, a crowdfunding platform for social impact projects.
Annie shares her experience of working in the corporate business world and how she applies those principles to supporting the social impact businesses that crowfund through UpEffect.
In this episode we talk about why it’s essential that social impact businesses are financially sustainable, and how they can implement models like the lean start up to make their business and impact a success.
You’ll also learn more about crowdfunding, how it works, who should think about it for their business and Annie’s top tips for success. We’ll cover what you need to know before you start and why video, marketing and an engaged mailing list is the key to successful fundraising.
UpEffect currently have a 100% success rate with projects funded through their site.
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