Consumers want their products to be ethical and eco-friendly. Advertising standards are holding brands to account for their green claims. The pressure is turning on brands to prove that when it comes to their Environmental, Social and Governance (ESG) efforts, they’re walking the walk. Whether it’s a social media storm kicked up by influencers, a…
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What is the Green Claims Code? The Green Claims Code is a new piece of guidance designed to help businesses feel more confident about their sustainability claims. As consumer demand for sustainable products has increased (with 57% of UK consumers are willing to pay more for environmentally friendly products according to YouGov), so has the…
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How politicians must respond to the IPCC Report if they want to succeed For decades, consumers have been told to change the way we eat, travel and shop to help the climate. We’ve switched lightbulbs in our homes and paid a higher price for sustainable products, while our leaders have done…. comparatively little. And…
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In the 1950s, cigarette companies began to learn that their product is a killer. For decades, Big Tobacco denied the harmful effects of their products, minimising the link between smoking in pregnancy and smaller birth weights, concealing evidence that nicotine is addictive, and running extensive PR and lobbying campaigns to rubbish the connection between smoking…
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Winning awards for your positive impact is an important part of running a Big Why business – and to do that, you need to know how to write winning award submissions! Not all Big Why business founders realise this – but you can (and should!) nominate yourself for awards, even when you’re small! You’ve got…
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PURPOSE At #EthicalHour, our vision is simple: to unite the most vibrant, supportive and sustainable community of changemakers on the internet. We’re here to create a world where “business as usual” is no longer a harmful thing for people and the planet. By helping good businesses grow, we aim to: Create a world where ethical…
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Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability – especially with so many charities now making it accessible for individuals and brands alike. People have begun to look for new ways to have a positive…
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A deep dive into consumer sustainability trends 2021. The events of 2020 accelerated consumer sustainability trends that had already been starting to emerge across many different markets. Despite being one of the most unpredictable years ever, it helped create greater public awareness of sustainability and deepen consumer understanding of the impact we’re having on the…
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As a Big Why Business Founder, you feel passionate about the causes you support and the issues you’re trying to change. Conscious consumers share that passion, making those causes the perfect connection point to get their attention, engage them in conversation and strengthen your relationship with them – ultimately turning them into paying customers and…
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#EthicalHour are proud to present our second annual Client Disclosure Report, as part of our ongoing impact strategy and commitment to tackling the climate crisis. In May 2019, Extinction Rebellion called upon the advertising industry to use their creative powers for good and stop promoting clients that contribute heavily to the climate emergency. …
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