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Social enterprises and ethical brands work hard to make sure their impact is as positive as possible. Having strong ethical and environmental credentials in business is something to be proud of and gives you a great story to tell - but should it be the focus...

Product market fit in the social enterprise sector: why your ethics aren’t enough There’s a crucial part of marketing strategy which many brands neglect - Product Market Fit. Product Market Fit is a concept taken from the high growth tech startup world but it hasn’t fully translated...

  Rachelle Strauss is the founder of Zero Waste Week - a global campaign designed to raise awareness of waste and encourage people to send less stuff to landfill. Starting on 3rd September, Zero Waste Week 2018 will be all about reducing single use plastics. As China...

  Crowdfunding is an exciting and innovative way to raise funds and bring new products to market. But with the UK success rate for crowdfunding sitting at just 20%, how can you know if it's right for you, and what's the secret to a successful campaign? Jes...

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