Business for good: A roadmap for a better world

Business for good: A roadmap for a better world

2030 used to feel like the distant future, but now it’s just around the corner – and we have an amazing opportunity to shape what the world will look like when we get there.

Will it be a difficult world to navigate? 

Where nature’s resources are all depleted, food supplies are dwindling and we’ve shopped ourselves almost to extinction?

Or will it be an abundant world where people, animals and nature thrive? 

Poverty is a thing of the past and nobody needs to go hungry.

Everyone has access to decent work, quality education and healthcare.

We produce what we need without polluting the planet.

Maybe it sounds idealistic – in the face of such major global challenges, at a time when the planet has never been so vulnerable – to believe in our ability to reach our full potential.

But a brilliant future isn’t all that out of reach.

Project Drawdown have found that we already have 80 out of 100 of the most viable solutions to climate change.

Providing the additional calories needed by the 13% of the world’s population facing hunger would require just 1% of the current global food supply.

With the right action and resources, we could make poverty history.

And the UN Sustainable Development Goals (SDGs) give us the exact roadmap to follow for a better, more sustainable future for us all.

We just have to put them into action.


In 2015, a global agenda was developed to create a better, more sustainable future for us all, where these global challenges are a thing of the past.

The UN Sustainable Development Goals cover 17 areas with 169 targets to be achieved by 2030.

For businesses of all shapes and sizes, this sustainable development agenda presents an opportunity. 

To step in at this critical time, mitigate global risks and create positive change. 

Operating as a force for good not only secures a more stable business environment, but can also be a huge competitive advantage too.

According to Forbes, more than 88% of consumers think companies should try to achieve their business goals while improving society and the environment.

The Sustainable Development Goals provide an opportunity to do this, with businesses across industries finding ways to embed their ethics and give back.

We’re living in a climate crisis, with a real and urgent need to combat climate change and prevent potentially irreversible destruction to the environment. 

We already know that our current rate of consumption is unsustainable. We are depleting natural resources, over producing and filling up landfills – and the planet can’t cope.

Our ever-growing levels of consumption are feeding economic growth – a defining element of our capitalist system which is undeniably fuelling the climate crisis. 

By achieving the Sustainable Development Goals, we can rebalance and regenerate. Creating an economy based on a triple bottom line of people, planet and profit.

Businesses, entrepreneurs and corporations will play an important role in this transition to a green economy.

Around the world, businesses are already feeling the financial, social and environmental benefits of operating with purpose and embedding positive impact to attract a growing market of conscious consumers.

When businesses promote and adopt responsible consumption and production practices, they become more inclusive, sustainable, and achieve more success against the triple bottom line – having a positive impact across many of the Sustainable Development Goals.

The conscious consumerism movement has already begun. Those businesses that don’t get on board now will be left behind and are unlikely to survive. 

Whereas those that embed positive impact from the start will enjoy a competitive advantage and increased customer loyalty as the green revolution continues to grow.


Build your Legacy

“Legacy: The Sustainable Development Goals in Action” is a co-authored book written by 52 changemakers around the world – which shares a blueprint for creating a business that matters.

It empowers every entrepreneur and business owner to embody the spirit of giving, to adopt impactful strategies and make a meaningful difference by working towards the Sustainable Development Goals.

You can expect inspiring stories from across industries, insights into the challenges of being a changmaker, and practical tips to help you make more impact.

And you’ll find my story in Chapter 12 – focusing on Responsible Consumption and Production – where I share my journey from fast fashion addiction to ethical advocate, and the role marketing will play in the green revolution.

If you want to be part of a movement that makes business a force for good, then this book is for you.

Get the first chapter – Zero Poverty – for free, when you sign up to my insider tips on how to embed the Sustainable Development Goals in your impact business:


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