Ethical Business

Winning awards for your positive impact is an important part of running a Big Why business - and to do that, you need to know how to write winning award submissions! Not all Big Why business founders realise this - but you can (and should!) nominate...

PURPOSE At #EthicalHour, our vision is simple: to unite the most vibrant, supportive and sustainable community of changemakers on the internet. We’re here to create a world where “business as usual” is no longer a harmful thing for people and the planet. By helping good businesses grow, we...

Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability - especially with so many charities now making it accessible for individuals and brands alike. People have begun to...

A deep dive into consumer sustainability trends 2021. The events of 2020 accelerated consumer sustainability trends that had already been starting to emerge across many different markets. Despite being one of the most unpredictable years ever, it helped create greater public awareness of sustainability and deepen...

As a Big Why Business Founder, you feel passionate about the causes you support and the issues you're trying to change. Conscious consumers share that passion, making those causes the perfect connection point to get their attention, engage them in conversation and strengthen your relationship with...

#EthicalHour are proud to present our second annual Client Disclosure Report, as part of our ongoing impact strategy and commitment to tackling the climate crisis.   In May 2019, Extinction Rebellion called upon the advertising industry to use their creative powers for good and stop promoting clients...

5 minute marketing strategies are brought to you by our Founder, award-winning ethical marketing strategist Sian Conway. Read and implement them on your coffee break to get better results from your marketing with these easy, proven tips! Easy ways to get more emails opened and increase...

As a small business owner, it's easy to feel like you're too small to make a real difference - especially when the problems in the world feel so large (and sometimes far away). But with a community of friends by your side, a big vision driving...

Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91% of millennials would switch...

Winning an award (or even being shortlisted) can open up huge opportunities for social entrepreneurs and changemakers to build their profile and expand their business - but entering awards takes precious time that you might feel is better invested elsewhere. Nominating yourself for an award might...

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