How to use your positive impact to attract new customers

If you’re operating your business ethically and sustainably and giving back to good causes, you can use your positive impact to attract new customers. Research shows that consumers expect brands to have a positive impact – and that Corporate Social Responsibility (CSR) can be a big competitive advantage. According to Inc, 70 percent of millennials…

How to write an impact page for your ethical business website

An impact page is the perfect way to showcase the positive work your ethical business is doing. Your impact page is an opportunity to celebrate your wins, showcase the facts and figures behind your positive impact, and tell some of the stories from your beneficiaries too. 93% of the world’s largest 250 companies now publish…

How to create an ethical marketing strategy

As an ethical brand, you need an ethical marketing strategy to raise awareness, drive sales and make the income and impact you need to bring your vision to life. You’re working hard in your impact business to build an ethical brand which protects the environment, invests in communities and supports inspiring causes – because you…

How to make your cause go viral: 3 lessons changemakers can learn from the Plastic Free movement

Today the UK has announced new controls on single use plastics to be introduced in England from April 2020. After vigorous campaigning by environmental groups, the Government has now announced new measures to ban plastic drink stirrers, restrict the availability of plastic straws and remove plastic cotton buds from public sale. This result is the…

5 ways your social enterprise can use Instagram (even if you’re not a visual brand)

Instagram is one of the fastest growing social media platforms and an excellent marketing opportunity for brands – with 75% of users taking action (such as visiting a website or making a purchase) after looking at a brand’s post. Like many social enterprises you might be wondering how Instagram could work for you – especially…