Ethical Marketing Strategy

2018 felt like the first year where ethical living really went mainstream. Major fashion magazine Elle dedicated their most important issue of the year, the September Issue, to sustainable fashion, and issues from plastic pollution to palm oil have dominated the news headlines. Last year I...

Back in January we predicted the ethical and sustainable trends we thought we might see in 2018. From plastic pollution to ethical fashion, we discussed how these previously niche issues would hit the headlines and go mainstream this year - and it’s happened in a...

Social enterprises and ethical brands work hard to make sure their impact is as positive as possible. Having strong ethical and environmental credentials in business is something to be proud of and gives you a great story to tell - but should it be the focus...

  If you run an ethical business or blog or you’re trying to live more ethically and sustainably you probably want to raise awareness of the ethical issues you’re passionate about. As a business owner this is a great way to tell the world about what you...

This week I got hit by the mysterious Instagram shadowban. Engagement on my posts completely dropped and I stopped getting new followers. I'm not an Instagram newbie at all (I grew the Little Lotus Boutique Instagram to 2,000 followers in just 6 months), but I'd only...

Privacy Policy