“Doubt is our product” – The dark marketing tactics Big Oil took straight from the Big Tobacco playbook

In the 1950s, cigarette companies began to learn that their product is a killer.  For decades, Big Tobacco denied the harmful effects of their products, minimising the link between smoking in pregnancy and smaller birth weights, concealing evidence that nicotine is addictive, and running extensive PR and lobbying campaigns to rubbish the connection between smoking…

consumer sustainability trends 2021

Consumer sustainability trends 2021: What trends to watch

A deep dive into consumer sustainability trends 2021. The events of 2020 accelerated consumer sustainability trends that had already been starting to emerge across many different markets. Despite being one of the most unpredictable years ever, it helped create greater public awareness of sustainability and deepen consumer understanding of the impact we’re having on the…

What Oatly’s choice of investors tells us about conscious consumerism and the need for power beyond purchasing

Controversial news has come to light in the sustainability community this week which again highlights the need for systemic change vs ‘conscious consumerism’ and individual action. Back in July 2020, Swedish alt-milk brand Oatly sold a minority stake (reportedly $200m) to a group of high-profile investors, including American private equity firm Blackstone, to fund their…

Policy change, not PR stories, is key to a more sustainable fashion industry

In 2019, the UK government rejected 18 recommendations by the Environmental Audit Committee that sought to clean up the fashion industry. The recommendations included a one penny tax on garments, a ban on incinerating or landfilling unsold stock and the creation of an industry-wide blueprint for net zero emissions. However, with all 18 recommendations being…