Your ethical marketing strategy

Growing brands to believe in

Giving you a marketing compass to guide your efforts and scale strategically

The right marketing strategy will save you time, grow your brand and consistently generate new leads in the most cost effective ways. When ethics are at the heart of what you do you’ve already got a compelling story to tell potential customers.

I can help you turn that story into a strategy that creates real connection, generates sales and maximises your positive impact on people, planet and profit.

I live for that ‘”aha!” lightbulb moment when a business owner finally gets clarity on what they need to do next. My clients can think of me as a compass, guiding you through with expert advice and proven strategies that get your brand to where it needs to be in an easy to understand, easy to implement and impactful way.

Strategy Development

Your marketing strategy is like your roadmap to positive impact. When you get it right, you know where you’re going and how you’re going to get there. Things feel good. You can focus on doing good.

But the idea of creating a marketing strategy can feel overwhelming. There’s a lot of theory to wade through and you don’t have time for trial and error. After all, you’ve got a world to change.

That’s why I developed my simple, 5 step marketing strategy, specifically for purpose-driven brands:

Marketing that CARES


Your values are one of the strongest things about your brand – we can use them to get your target customer to care, but first we need to know who that customer is. This stage is all about finding your why and identifying your who.


You have a strong story to tell the world, a powerful message to spread and you want your customers to know the benefits of buying your product. It’s time to refine your message and get it out there!


At this stage we explore where your target customers are hanging out, identify ways to reach them and plan a sales funnel that turns them into loyal followers, paying customers and raving fans.


The most successful brands turn their ethos into a lifestyle and form a community. When you do this, your fans start doing your marketing for you. You start to become an industry leader and stand out from the crowd. At this stage we look at how to connect with your community, engage your customers, form your tribe and harness it to grow.


it’s all about positive, sustainable, long-term growth, income and impact. At this point we’re all about building brand loyalty and doing more good stuff in the world!

Whether you want it done for you or done with you, this impact-driven strategy will help you find your ideal customers, make strong connections with them and sell your product in an honest and ethical way. When that happens, you can bring in more income and use it to maximise your impact.

I offer marketing strategy development, research and support to ethical brands. If you’d like to know more, please feel free to contact me at or book a free Discovery Call to find out more:

As seen in:

“We were a little lost and overwhelmed with our marketing strategy before Sian came and held our hand. Every part of our marketing strategy was detailed & explained in a language which was easy to understand. We are implementing the plan and don’t feel so lost – it’s almost as if she has given us a compass to guide us!”


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