Consultancy

Growing brands to believe in

Giving you a marketing compass to guide your efforts

The right marketing strategy will save you time, grow your brand and consistently generate new leads in the most cost effective ways. When ethics are at the heart of what you do you’ve already got a compelling story to tell potential customers.

I can help you turn that story into a strategy that creates real connection, generates sales and maximises your positive impact on people, planet and profit.

I live for that ‘”aha!” lightbulb moment when a business owner finally gets clarity on what they need to do next. My clients can think of me as a compass, guiding you through with expert advice and proven strategies that get your brand to where it needs to be in an easy to understand, easy to implement and impactful way.

Strategy Development

Your marketing strategy is like your roadmap to positive impact. When you get it right, you know where you’re going and how you’re going to get there. Things feel good. You can focus on doing good.

But the idea of creating a marketing strategy can feel overwhelming. There’s a lot of theory to wade through and you don’t have time for trial and error. After all, you’ve got a world to change.

That’s why I developed my simple, 5 step marketing strategy, specifically for purpose-driven brands:

Marketing that CARES

CONNECT 

Your values are one of the strongest things about your brand – we can use them to get your target customer to care, but first we need to know who that customer is. This stage is all about finding your why and identifying your who.

AMPLIFY

You have a strong story to tell the world, a powerful message to spread and you want your customers to know the benefits of buying your product. It’s time to refine your message and get it out there!

REACH

At this stage we explore where your target customers are hanging out, identify ways to reach them and plan a sales funnel that turns them into loyal followers, paying customers and raving fans.

ENGAGE

The most successful brands turn their ethos into a lifestyle and form a community. When you do this, your fans start doing your marketing for you. You start to become an industry leader and stand out from the crowd. At this stage we look at how to connect with your community, engage your customers, form your tribe and harness it to grow.

SUSTAIN

it’s all about positive, sustainable, long-term growth, income and impact. At this point we’re all about building brand loyalty and doing more good stuff in the world!

Whether you want it done for you or done with you, this impact-driven strategy will help you find your ideal customers, make strong connections with them and sell your product in an honest and ethical way. When that happens, you can bring in more income and use it to maximise your impact.

I offer strategy development, research and support as either a one-off project or an ongoing monthly retainer. If you’d like to know more, please feel free to contact me at sian@ethicalhour.co.uk or book a free Discovery Call to find out more:

As seen in:

“We were a little lost and overwhelmed with our marketing strategy before Sian came and held our hand. Every part of our marketing strategy was detailed & explained in a language which was easy to understand. We are implementing the plan and don’t feel so lost – it’s almost as if she has given us a compass to guide us!”

Monthly Support

Too many things to do and not enough time?

As a small business owner and entrepreneur, you’re busy working your magic, keeping the wheels turning and creating change. It can often feel like you’ll never get everything on your list done. You get stuck in overwhelm and marketing is often the first thing that slips.

But when that happens, the sales stop. No sales means no money, which means your dream of changing the world never gets off the ground – and we can’t let that happen. Your purpose is too important.

Creating new content, posting to social media, writing blog posts, sending newsletters, speaking to the press, looking for new opportunities…there’s a reason why whole departments are dedicated to marketing in the corporate world!

I used to run one of those departments, so I know what it takes to stay focused on the strategy and deliver marketing campaigns that get results. I work with purpose-driven brands every day, and I even run my own, so I know them inside out – and I understand what it takes to make them thrive.

Think of me as your marketing wing-woman. An extra member of the team (but you don’t have to worry about the payroll!) here to bounce ideas around, find new opportunities and Get. It. Done.

No time to write that blog post or newsletter? No worries.

Need help scheduling a week of Instagram posts? Consider it sorted.

Want more speaking opportunities but got no time to sit scrawling through Ecosia search results, no matter how many trees it will plant? I’m on it.

Need an amazing new marketing idea but can’t see the wood for the trees? Grab a coffee and call me.

To find out more about ongoing monthly marketing support, please feel free to contact me at sian@ethicalhour.co.uk or book a free discovery call to find out how I can help:

1-2-1 Mentoring

By getting clear on your purpose and goals and overcoming the limiting beliefs that are holding you back, you can find clarity about what’s important and identify what steps to take next.

Whether you don’t know where to start, you’re stuck on something specific, or you’re just looking for a bit of marketing advice, you can book a one-to-one mentoring session with me and I’ll help you move forward.

It’s time to beat the overwhelm, cut through all the contradicting information and save yourself time and money by identifying exactly what works for your business.

With a marketing expert and success mentor by your side, you can ditch the “cookie cutter” techniques and develop a streamlined strategy tailored for your business that will save you time, generate results and maximise your impact – without all the stress, overwhelm and wasted effort.

Book a one-to-one online call as the most affordable way to get expert marketing advice without any further commitment.

THEY SAY

Privacy Policy