#EthicalHour: How we help good businesses grow

#EthicalHour: How we help good businesses grow

Starting, running and growing a purpose-driven business can be lonely.

When you’re focused on your ethical and sustainable impact, traditional business networks and contacts don’t always understand why you’re not more focused on shareholder profit.

When you’re working round the clock to make the world a better place, family and friends don’t always understand the struggles.

When you’re looking for business advice and marketing training, the courses and experts you find don’t always know how to help you connect with conscious consumers and talk about your values and purpose.

But we do. Because we’re purpose-driven too.

We’re #EthicalHour – the world’s first and largest online network for people who want to live and work more ethically.

Over the past 4 years, we’ve:

  • Connected over 57,000 social entrepreneurs and conscious consumers online
  • Trained and mentored hundreds of small ethical brands
  • Hosted live events with an ethical and sustainable focus
  • Run a global awards programme for purpose-driven businesses
  • Started conversations that matter about important ethical and sustainable topics


We’re here to give you all the advice, support and connections you need to bring your big, beautiful vision for change to life.


How we help


Twitter chats – starting conversations that matter

Every week our community comes together on Twitter to network, connect and discuss important topics from the world of ethics and sustainability.

We’ve debated everything from ethical fashion, palm oil and plastic pollution to sustainable packaging options and measuring your positive impact.

Joining in with a Twitter chat is a great way to learn about new topics, share your expertise and meet like-minded ethical consumers and business owners.

Our Twitter chats take place on Mondays from 8-9pm UK time using the hashtag #EthicalHour. 

To get involved, all you need to do is search on Twitter for the #EthicalHour hashtag at 8pm and select “latest tweets” to follow the conversation!




Sponsor a Twitter chat

Got a topic you’d love to discuss, an important conversation you’d like to start, or an area of expertise you’d like to share with the community?

Hosting an #EthicalHour Twitter chat is a great way to connect with new followers, raise brand awareness and bring attention to an ethical or sustainable topic of your choice.

Find out more about our sponsorship programme and how to get involved here.

Sponsorship starts from just £60 per chat.


Get free business and marketing advice

Our blog

Inside our blog archives you can find a wide range of advice and support about building an ethical business, success stories from other social entrepreneurs and proven marketing strategies that we’ve tried and tested!

Browse the archives here.


Impact Marketing Mondays

Our Impact Marketing Mondays podcast is designed to kickstart your week with bitesize, practical marketing tips!

You can access all the episodes on our website, or subscribe on your favourite podcasting platform – including Apple Podcasts and Spotify.

We also share tips and advice on our Impact Marketing Mondays Instagram feed, which you can follow here.


Join our bi-weekly Marketing Mindset Meetup

Every fortnight our Founder Sian Conway goes Live on Facebook with ethical marketer Jessica Lohmann to discuss ethical marketing strategies and hot topics from the world of sustainability.

Previous topics have included:

You can find all the replays and more details on our Facebook page in the videos archive.



Write for us

On our blog we write about a wide range of topics to help you grow your ethical business and live a more sustainable lifestyle – from ethical shopping to marketing, business development and self care for social entrepreneurs.


Changemaker Chats

We offer free interview features to social entrepreneurs who are working towards the Sustainable Development Goals, through our Meet The Changemakers series – which you can read here.

If you’d like to apply to be featured, please read our Editorial Guidelines and contact Polly for more information – polly@ethicalhour.co.uk


Self care for social entrepreneurs

Self care is an essential part of running an ethical business – but it’s not always easy to build into your routine when you are feeling the eco-anxiety and pushing yourself to work around the clock for your cause.

That’s why we started our ‘self care for social entrepreneurs’ blog series – to create a space where we can offer each other peer support, share strategies and help alleviate some of the pressure.

Our new series will be launching in Spring 2020, and if you’ve got self care tips and advice you’d like to share, we’d love to invite you to guest blog for us!

Please contact the team on info@ethicalhour.co.uk with a brief synopsis of the piece you’d like to write.


Feature in a thought leadership piece

Our Founder Sian Conway has written for major publications such as Cause Artist, Change Creator, Huffington Post, Thrive Global and more. 

She was awarded the title of Green and Eco Influencer of the Year 2018 for her writing and has appeared in national press, radio and on international television.

As part of our activism awareness campaigns, Sian writes longer thought leadership pieces which are published on our blog and designed to explore ethical and sustainable topics in depth – drawing on the expertise from our community.

Previous campaigns have explored air pollution for World Environment Day and palm oil for World Orangutan Day.

When you get involved in one of our activism awareness campaigns, you are able to feature in our thought leadership blog post with a link back to your website (which is great for SEO!) and as one of the hosts of our Twitter chat on the topic too.

For information about our upcoming activism campaigns and to find out more about getting involved, please speak to Annie – sponsorship@ethicalhour.co.uk


Write a guest blog post

As part of our Silver sponsorship package, sponsors are able to publish a piece of their own writing about an ethical and sustainable topic on our blog – which has over 3,000 unique readers every month.

This is a great way to extend the conversation around a cause close to your heart, showcase your expertise to our audience and create a lasting asset for your marketing.

Silver sponsorship is £100 and includes hosting a Twitter chat, taking over our Instagram Stories for the day and publishing a guest post on our website.

For more information please speak to Annie – sponsorship@ethicalhour.co.uk


Join our community

Inside our membership community we are creating the most impactful space for social entrepreneurs on the internet!

Every month our members get new marketing training to help them grow their impact business, make more income and become thought leaders for their cause.

We bring in guest experts to share their knowledge and experience in the social enterprise space, and we are negotiating special offers and deals with a list of trusted suppliers who can help your business grow.

Being part of our community helps alleviate the loneliness of social entrepreneurship, as members connect regularly inside our private Facebook group and on networking and group coaching calls.

When you join you get access to our entire back catalogue of business and marketing training which is available on demand for as long as you’re a member – so you can always find the support you need.

Membership is just £20 a month and connects you to tailored training, support and coaching inside a supportive community of caring and passionate social entrepreneurs.



Get mentoring and marketing support

If you’re looking for more tailored support, you can work one-to-one with our Founder Sian – an ethical marketing strategist and sustainable business expert, through her mentoring programme.

Sian was Head of Marketing at an international tech company before leaving to pursue more purpose-driven work. She has years of experience supporting start ups and working with social enterprises, and has mentored hundreds of small, ethical businesses.

She has developed her 5-Step Mentoring Method for people just like you. It has the power to:

  • Generate simple, practical ideas for your marketing activity as a small business owner
  • Make it easy to for you to see how to take an idea and apply it to your own business
  • Fast-track your growth with plenty of sensible information and sound, implementable advice — jargon-free and easy to make sense of

… all delivered in a personable, intelligent and authentic style, infused with a whole lot of empathy and humanity.

Find out more about our mentoring programme here.

Sian can also create your marketing strategy for you

Whether you’re looking to launch your brand or a new product, break into a new market, attract more customers or take a new direction with your marketing, you need a strategy to follow.

The right marketing strategy will save you time, grow your brand and consistently generate new leads in the most cost effective ways.

As an ethical marketing strategist, Sian can help you create that strategy. 

Her recent results include:

  • Helping an ethical fashion brand get featured by a influential celebrity
  • Getting another ethical fashion brand shortlisted for a major industry award in New York
  • Achieving a 49% increase in Facebook Group members and a successful launch for a social enterprise coach, with a 150% increase in their overall social media engagement
  • Increasing new sales by 78% for a vegan subscription box brand and increasing subscription renewal rate by 92%
  • Designing an email challenge which increased a cruelty-free beauty brand’s mailing list by over 100 subscribers on day one
  • Helping clients win major industry awards and get featured in international press
  • Building a strategy that helped an ethical business coach attract her first £9k client within 8 weeks

Find out more about our marketing strategy development services and book a free discovery call here.


Meet the team

#EthicalHour is run by a team of passionate social entrepreneurs committed to helping good businesses grow!



Sian Conway
Founder and Director

Sian has worked all around the world on social impact projects. She started the #EthicalHour blog and Twitter chat as a way of learning how to live more ethically and sustainably, and now provides marketing consultancy, training and mentoring to ethically-focused businesses and purpose-driven entrepreneurs. 

In 2019, she was personally invited to be one of the UK Government’s Year of Green Action Ambassadors in recognition of her work to inspire individuals, communities and businesses to live more ethically and sustainably.

Her ethos is built around guilt-free sustainability and easy ethical living and Sian passionately believes that conscious consumerism has the power to change the world.

Annie Moon
Community Nurturer

As our Community Nurturer, Annie coordinates our sponsorship programme, introduces new social entrepreneurs to our network and supports us to grow our online community.

Annie has over 25 years of experience in the voluntary sector and is a youth worker and community development worker by training.  

As a social impact co-pilot, she helps successful business people supercharge their social impact through her own business, Be The Difference VA.


Polly Emmott
Marketing Assistant

Polly is the face behind the Instagram account @LitterPickle where she promotes a vegan, eco-friendly lifestyle, documents her litterpicking and activism efforts and encourages others to embrace sustainability.

She has appeared in the national press talking about littering and plastic pollution as a result of growing her online presence.

Polly supports social enterprises to commercialise their offering and fund their impact, and at #EthicalHour she helps to promote our work and our members across our extensive online network.

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