Online business community team up to provide a more ethical alternative this Black Friday
Black Friday weekend was a strong one for big retailers this year with reports suggesting that consumers spent a record amount online, but many small businesses faced pressure to drive down their prices to compete.
The mass consumption can also have a negative impact on the planet and people working in the production chain.
This year an online ethical business community has teamed up with social enterprise The Soap Co to highlight ethical alternatives and encourage people to “give good gifts” this Christmas.
The #GiftGoodGifts campaign brings together bloggers, independent retailers and customers to champion and celebrate products that are beautiful and have heritage, positive social impact and are sustainable.
Since its launch in early November it has already reached over 300k+ people and been a great success on social media. Supporters include Lily Cole’s eyewear brand, Wires Glasses, bloggers Tartan Brunette and Curiously Conscious and independent boutiques Luna and Curious in Shoreditch, Future and Found in Lewes and online ethical store Aerende amongst others.
Founded by The Soap Co, an ethical luxury brand based in London’s East End, who employ people who are blind, disabled or disadvantaged, the campaign will be sharing the best ethical gifts and brands during November and December. To raise awareness, The Soap Co will be sponsoring the #EthicalHour ethical gift chat on Monday 5 December.
Ethical business network #EthicalHour host a weekly Twitter chat and provide a platform for ethically-focussed businesses, organisations and bloggers to connect, learn and grow. The hashtag regularly reaches over 1 million people worldwide. #EthicalHour Founder Sian Conway said:
“#EthicalHour is all about empowering ethical businesses and helping them grow. The #GiveGoodGifts campaign is all about supporting small businesses and buying something beautiful this Christmas, which also has a positive impact. The Soap Co have supported #EthicalHour from the beginning and we’re really excited to collaborate with them to raise awareness of this fantastic campaign.”
Join #EthicalHour on Twitter for ethical gift week on Monday 5 December, 8-9pm GMT to find out how to have a more ethical, sustainable and beautiful Christmas.
For more information about the #GiveGoodGifts campaign, visit: https://thesoapco.org/blogs/latest/our-new-campaign-give-good-gifts or contact Ruth Thomson [email protected]
For more information about #EthicalHour, please contact Sian Conway [email protected]