Instagram Academy

The Instagram Academy is opening its doors…

The training programme that helps you grow your Instagram with purpose

What if you could stop feeling overwhelmed and start feeling secure, knowing that your social media marketing is going to work and isn’t going to waste your precious time or limited budget?

You’ve set up your account, read some advice online and started posting. But whenever you hit that button, you hear tumbleweeds. Your followers are growing too slowly and you’re not seeing any sales from your efforts.

You know that Instagram can be a great sales platform, but you’re starting to worry it’s not going to work for your business…

You see other businesses doing it, and you wonder what their secret is, so you start reading online…but there’s so much information, and most of it doesn’t make sense…

How would it feel to have all the training, knowledge and support that would grow your brand…all in one place and explained in a way that works for you?

It’s time to move past information overload and start developing a strategy, with tailored support by your side to help you connect, engage and grow.

Inside the Instagram Academy, you will learn proven strategies you can implement right away to connect with customers, increase sales and maximise your impact, with an ethical marketing expert by your side every step of the way…

Your brand is driven by values. That’s what you use to connect with customers, tell your story and bring in the sales so you can make an impact…

But unless you’re telling that story strategically, and leading those customers on a journey so they know, like and trust you, nobody’s ever going to buy from you…

And when you use bits and pieces of other people’s strategies, pulled together from all that free advice online, you don’t get the structure and strategy you need.

You’re going to stay stuck in advice overload, posting more content but still hearing tumbleweeds – all the time wondering why that latest guru’s advice didn’t work for you.

But I get it…

Independent brands have a lot of overheads and budget is tight…

You want to invest more in your impact or need to focus on funding your products…

You’re just not ready to trust someone else to run your marketing for you…

Instagram is creative and fun, and you’d like to do it yourself!

If there was a way of getting strategic, growing your audience and turning your followers into sales…

WITHOUT information overload, too much trial and error or an expensive consultant…

Would you finally feel confident enough to grow your brand on Instagram?

Here’s why mastering your online marketing will actually help you pursue your purpose…

Every day around the world, people rely on impact-driven businesses like yours to invest in their communities, protect the planet and support charitable causes. You started your business because you care and you want to make a difference.

You didn’t get into it because you’re a marketing expert or star salesperson, and the thought of those things might make you cringe.

You just know you’ve got a powerful story to tell and a big, brilliant impact to make on the world. So isn’t it time you started sharing it?

You deserve a space where people celebrate and support you for the impact you’re making. Where people understand your purpose, and are ready to help. Where people are ready to invest in you, your products and services because they understand your mission and they want to be a part of it….

Instagram can give you that.

Behind the polished selfies and luxury holiday snaps is a community of passionate, purpose-driven eco warriors changing the world one post at a time.

When Justin Hofman posted his heartbreaking photo of a seahorse clinging to a cotton bud, he said ‘It’s a photo I wish didn’t exist, but now that it does I want everyone to see it’ – Instagram gave him the opportunity to make that a reality.

With one post, thousands of people woke up to the devastating realities of plastic pollution and took action to change their plastic habits.

You’re not here to waste time on the latest trends. You want to focus your time, energy and resources on making a deeper impact and helping the people, animals and habitats you care about most…

Instagram can connect you to a global community of like-minded people who care about sustainability and social impact. It can give you the platform to tell your story and make more sales – because the more profit you make, the greater impact you can have.

But that’s not going to happen if you keep piecing together advice from the internet…

If you do that, you’re going to waste precious time and energy on trial and error, when you could be taking purpose-driven action towards proven results.

Because without a strong understanding of marketing theory, you’ll find it hard to implement what you’ve learnt in a strategic way.

And even if you can make it work eventually, most of the advice out there is written for commercial businesses and doesn’t work in the impact sector.

The good news is….

You can learn to connect, engage and grow your audience on Instagram, tell your story and maximise your impact by making sales.

And you can build yourself a strategy that works without spending thousands of pounds on a consultant who doesn’t get the ethics behind your brand.

If you’ve made it this far, you ALREADY know that if you use it strategically, Instagram is the perfect platform for purpose driven businesses like you.

So isn’t it time you made that happen?


The Instagram Academy

The training programme that sets you on your way to impact-driven Instagram growth, strategically.

6 reasons the Instagram Academy will be the best marketing investment you make this year:


walking you through step-by-step. You’ll leave each session with an action plan aligned to your strategy

Direct access to an ethical marketing expert

who understands your brand and the challenges you face, and has the experience to help you overcome them

2 one-to-one clarity calls

at the start and end of the programme, to review your individual account, answer your questions and implement what you’ve learned

Training, advice and support

tailored to your business so you can escape information overload, save time and start posting with purpose

Weekly live Q&As

take the guesswork out of Instagram growth, get to grips with all the features and get your questions answered

A tight-knit community

of like-minded business owners here to support you so you’re not going through this journey alone

Over 6 weeks I’ll walk you through all the stages involved in building an impactful Instagram marketing strategy, step-by-step.

I’ve worked with hundreds of ethical brands, helping them grow their online presence and get strategic about customer attraction. This is a strategy I use every day on my own Instagram accounts and for my clients, so I know that it works – and it can generate results for you.

You’ll learn strategies and techniques that you can use time and again to grow your Instagram account, get that all important engagement and convert followers into paying customers. You’ll start putting your attention on the right techniques and take away the guesswork – and as a reward you’ll watch your engagement skyrocket and start seeing those sales come in.

How does it work?

In this six week programme, you’ll join a small, close-knit group of independent business owners in a private online community to follow my training programme and build your Instagram marketing strategy.

I’ll talk you through it step-by-step, with online masterclasses that you can watch at your own pace, and weekly group coaching calls where I answer your questions and help you implement what you’ve learnt.

We’ll cover everything from styling and captions to sales funnels and strategy, but I’ll be by your side every step of the way to make the marketing theory easy to understand and quick to implement, so you can start seeing results.

You’ll have access to over £1000 worth of resources and training, with over 30 hours of support and direct contact with me, an ethical marketing expert. You’ll finish the programme with a clear Instagram marketing strategy for your brand and all the knowledge you need to make it work!

All I ask is that you’re ready to invest 3-5 hours per week to watch the videos, work through the programme and engage in the group. Your financial investment is just £500.

Six weeks to a successful Instagram Strategy…

Your First Clarity Call

We’ll start with a one-to-one clarity call, online at a time to suit you, where I’ll get to know you and your business better and we’ll set your goals together. That way, I can tailor the programme to help you achieve them!

Week One - Finding Your Tribe

Week one is all about finding your target customer. This is an essential part of any marketing strategy – we need to make sure you’re talking to the right people. We’ll do a deep dive into their personality, what they care about, what makes them tick and what they’re struggling with. Once we know this, we’ll be able to tailor your content to them, which means more engagement, deeper connections, paying customers and raving fans!

Week Two - Planning Your Sales Funnel

A sales funnel is essential to successful online marketing. This week, we’ll plan every stage and look at what you’re currently delivering. If there’s any gaps we’ll work out how to fill them and we’ll create a step-by-step action plan that moves your ideal customer through the sales journey. Prepare to get crystal clear on content, calls to action and a streamlined strategy that saves you time this week!

Week Three - Styling

Don’t under-estimate the power of a gorgeous grid! This week we’ll be looking at how to style your profile (even if you haven’t got a big bank of professional product photos or access to a stock image library). Get ready to master the flat lay and develop a brand identity that gets you noticed for all the right reasons – without spending hours behind the camera or agonising over colour schemes!

Week Four - Content Creation

It’s time to stop wondering what to post about. This week we’ll be working on your content plan. You’ll learn how to write captions that convert, what topics you should be talking about, how to engage your audience with content and what to create for Instagram’s other features like Stories and IGTV. Plus, let’s not forget hashtags – we’ll find the right ones for you to help you get noticed. We’ll come up with a step-by-step content plan that saves you time and never leaves you short of another post idea!

Week Five - Advanced Features, Instagram Hacks and Getting Set For Growth

You haven’t got all day to spend on Instagram so this week we’ll be exploring ways to streamline, without spending a fortune on outsourcing. You’ll also learn how to use advanced features like IGTV and Stories as part of your strategy, and how to measure your success using analytics. We’ll find other accounts in your niche and come up with an engagement plan to get you noticed by your target customer and start growing your account. Prepare to become an Instagram pro this week!

Week Six - Your Instagram Marketing Plan

Let’s make it happen! By now you’re an expert in all the Instagram features, you know what content to create, your grid is looking gorgeous and you’re ready to put it into action. This week is all about creating a 6 month action plan you can start using right away to grow your account, make more sales and maximise your impact.

Your Final Clarity Call

At the end of the programme you’ll have another one-to-one clarity call with me. I’ll be in the group every day throughout the 6 weeks and we’ll have regular group calls and Q&As, but this call is for us to review your strategy, answer any questions you have and make sure everything lines up with the goals we set at the beginning- so you’re ready to soar!

I understand that budget is limited and you may have some reservations about spending money when there isn’t much coming in, or you want to focus more on your impact.

This investment is much more cost effective than the time, energy and money you’re wasting every day trying to teach yourself by piecing together everyone else’s strategies.

But as an ethical business owner, you need to make every penny count. So if you’re not sure whether the Instagram Academy is right for you, book a free, no obligation chat with me and let’s find out!

The Instagram Academy Guarantee

When you join the Instagram Academy I’ll be by your side for 6 weeks, helping you get crystal clear about what you need to do to grow your Instagram and your impact.

I’m confident that this strategy will work for you, because I’ve seen it happen time and again for the ethical brands I’ve worked with. So I want to make it as easy as possible for you to get involved, which is why I offer a guarantee.

Take 3 weeks to go through the first 3 modules of the Instagram Academy. If after attending all the live seminars, watching the masterclasses, getting your questions answered in the Q&As and doing the individual work, you haven’t identified at least 3 new actions you can take to make your Instagram more successful, and you don’t feel confident…

I’ll ask you to email me ( with the work you’ve done and I’ll walk you through the steps you’re struggling with to develop a clear strategy that will work for you.

My commitment to you

If you need to know more before you sign up, you can book a free discovery call. On our call there will be absolutely no hard sell (that’s just not who I am) – because let’s face it, nobody likes it and there’s really no need.

This is about finding out if the Instagram Academy is a right fit for you, and I only want you on the programme if it is – otherwise it won’t work!

Our discovery call is a chance for me to get to know more about you and your goals. You’ll come away with some helpful Instagram pointers you can use to get more engagement on your Instagram right now, and together we’ll work out the right next steps for you.

Any Questions?

How do I know if the Instagram Academy is right for me?

If you’re a purpose-driven entrepreneur who wants to build their brand on Instagram, then taking part in the Instagram Academy will help you. Whether you’re working on your business full or part time, you’re a start-up or well established brand, or you’re trying to build a personal profile to establish your professional reputation as a blogger, speaker or industry expert, the strategies you learn can be applied time and again to grow your brand.

I've watched your Instagram masterclass, so I'm not sure I need this programme?

My masterclasses do cover some of the strategy and practical tips you’re going to learn on this programme, so if you’ve watched one (or more) then you’re going to be a step ahead. But there’s only so much we can cover in a one hour webinar, and nothing compares to working one-to-one on your strategy with your business goals in mind. This programme is 6 weeks of direct contact with me and will be tailored to your strategy and goals as we go – so you get the benefits of online masterclasses and a one-to-one marketing consultant – without the hefty invoices!

When does it start?

Our next launch date is Monday 4th February. You can apply for the Instagram Academy at any time by booking a free discovery call to find out more. Or you can join the waiting list and we’ll let you know when we’re preparing to open again.

How do I access the training materials?

The majority of the training will take place in our online platform and on video calls using Zoom, which is super simple to install and use. You will be given log in details for our website so you can can watch the videos and pre-recorded training and access them at any time. Once you’ve signed up, you’ll be sent a welcome pack which includes all the information you need and some advice on how to make the most of the programme.

How much do I need to know about Instagram already?

The Academy is suitable for anyone with a desire to grow their business on Instagram. In your initial consultation we will work with you to identify your current Instagram knowledge, along with your marketing goals. As long as you’ve got your account set up, you’ll be ready to take part! (And if you haven’t, let me know and I can talk you through it).

I’m worried I won’t have time to complete the programme…

The time commitment to complete the programme is about 3-5 hours per week for 6 weeks, plus the time you need to create your posts. Working on your strategy does take time to get it right, but you’ll have expert support every step of the way, so it’ll be a lot quicker than trying to do it alone. You can work on the programme at a time that suits you and replays will be made available for any live broadcasts you might miss.

How many participants are there?

There is a maximum of 25 participants per Academy programme. We keep groups small so that everyone gets enough attention and support every step of the way – and to build a strong community amongst participants so we can all help each other.

How does this programme give back?

For every participant that takes part in the Instagram Academy and pays in full, we make a microfinance loan through Lend With Care to an entrepreneur in a developing country – so that when you grow your business, someone else is empowered to grow theirs too.

Can I cancel and get a refund?

The Instagram Academy is just 6 weeks long, but you’ll learn a lot in that time. We work step-by-step through the stages of creating a successful marketing strategy. Membership of the Academy costs just £500 – with a 3 instalment payment plan available. We offer a strict no-refunds policy at any time once the programme has started and we encourage people not to leave part way through. It won’t always be easy, but if you do the work you will see results, and we’ll be here to support you every step of the way. If you’re doing the work but not seeing results, you can have a free clarity call and review for more tailored support.

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