23 Apr Meet the Fashion Revolutionaries
This week marks Fashion Revolution Week, a global campaign for change which was set up following the devastating collapse of the five-storey Rana Plaza commercial building in Bangladesh on 24th April 2013.
The disaster killed 1,138 and injured approximately 2,500 more after garment factory workers were ordered to return to work despite cracks appearing in walls the day before. When the news spread that the factories supplied major clothing labels, fashion lovers around the world began campaigning for change, including greater transparency in textile supply chains.
Fashion Revolution runs all year round but this week, on the anniversary of the Rana Plaza collapse, attention will be on big brands to tell us #WhoMadeMyClothes and ethical fashion brands, supporters and campaigners will demonstrate and campaign for transparency.
We’ve teamed up with some of the leading ethical fashion brands within the #EthicalHour community to celebrate transparent, ethical and sustainable supply chains, garments and working practices. Meet the fashion revolutionaries…
Enchanted Rebels is an online platform and retail store which aims to spread the message of Sustainability. Living sustainably doesn’t just make better sense for the environment or better business sense, it’s better for our purse strings too.
After focusing on fast fashion when she was studying Fashion Marketing at London Metropolitan University, Lianne became very aware of just how hideous the fashion industry can be, so she set out to change things.
At Enchanted Rebels you’ll find vintage pieces, upcycled bits, pieces made from organic cotton, some stuff made from recycled fabric, etc – all clothing that will make you want to have fun, because that’s what life is for.
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Impact Fashion was founded to make it easy for everyone to positively influence the state of the environment and society through their clothing. They are on a mission to transform the way clothes are made or used, to include consumers in setting the fashion industry’s sustainable agenda and progress conversations around sustainability within the industry into practical actions. Using digital technology, Impact Fashion provides information and access to solutions and places power in the consumer’s hand.
The Impact Fashion app is here to help transform the way we use (and discard) clothes. Using the app, you’ll be able to find clothing recycling points near you in the London area, get information on what clothes can be recycled and learn more about what happens to them in the afterlife. Download it here.
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Think Love Live
Think Love Live is an eco-friendly Swimwear and Yoga Wear fashion label started in Australia in 2015 to challenge the fashion status quo of “business as usual”. Their aim is to be a part of the movement that helps reduce the enormous amounts of landfill created by fast fashion.
Think Love Live was founded on the belief that fashion should return to its original roots which is the appreciation of design, textiles and creativity.
They have carefully selected sustainable fabric choices – with the current swimwear range being produced from 92% post-consumer recycled plastic bottles and the Yoga Wear being made from 70% Lyocell 30% Sorona. (Lyocell yarn is made from FSC plantation wood and uses non-toxic chemicals to break the wood down to make yarn. 99% of the chemicals are recycled, so unlike bamboo or rayon, lyocell helps keep chemicals out of waterways. Sorona production uses 37% renewable plant-based ingredients and lower dyeing temperatures).
The team also carefully researched manufacturers and visited their chosen factory in Thailand in person to ensure good labour practices and fair wages.
“We believe in living with heart. We believe we can all be kinder to ourselves, each other and the earth if we only choose to think, love, live…” – @thinklovelivegc
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Bambooka are a progressive fashion brand: a not-for-profit outfit, making desirable shades from sustainable materials, and investing all their profits directly into partner charities.
Buy a pair of Bambookas, and you’re helping ordinary people in rural South Africa escape poverty and build a better life, with PEPE. And what’s more, you’re helping Vision Aid Overseas provide simple but life-changing eyecare, across the world.
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Gillian June is a women’s tailoring company which creates unique Ready-to-Wear jackets. Each garment is lovingly handmade in London by trained tailors who use a mixture of locally sourced textiles and up cycled or vintage trimmings to create stunning statement pieces.
They also offer a Made-to-Measure service which allows customers to get involved in the creative process and have an input on the different elements of manufacturing. The finished product is a garment customers can cherish.
Their approach entails minimal fabric waste but all remnants of the beautiful cloths they work with are recycled for use as trimmings or for the Junior range, which creates clothes for the under 3s. To reduce waste further, Gillian June use excess fabrics for stuffing pressing cushions.
Gillian June uses recycled materials, avoids single use packaging where possible and everything is hand made.
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A small collection of effortless style pieces that are inspired from across the globe designed to release the Discover girls inner vibrancy and confidence and inspire adventure in her life. Discover Boutique’s collection is ethically made with love in Bali.
Michelle’s vision brings you unique styles from all corners of the world, exploring creative techniques to bring you statement essentials. Style and lifestyle is at the core, and each range is made of the lightest and softest eco lux fabrics for the ultimate effortless style. Each garment is designed in Barcelona and ethically sourced and produced in Bali, Indonesia.
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Where Does It Come From?
When Jo Salter became concerned that the clothes she was buying for herself and her family were not being created ethically, and that she might indirectly be helping to sustain cruel labour practices and pollution problems, she decided to take matters into her own hands by starting her own brand.
Where Does It Come From? has a range of high quality basics for adults and children. Their beautiful clothes are created in partnership with social enterprises and artisans – always according to fair trade standards and using sustainable production methods.
Plus all their clothes are traceable and come with their creation story. Customers can unlock their garment’s story using a code on the label to find out exactly where their clothes came from and who made them – reconnecting people with their garments. Where Does It Come From? believe that getting to know the people who made our clothes brings us closer to them and makes us love our clothes more as a result. Hopefully it inspires us to shop more ethically too.
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WYNAD Clothing is a UK based ethical fashion brand on a mission to create gender equality through sustainable, fair fashion. They do this by working with a network of Fair Trade accredited, passionate suppliers who share our mission. A portion of sales also supports women empowerment projects in rural India.
Fair working conditions, opportunities for training and development and decent living wages for both men and women are all things WYNAD believe in. They also believe in respecting the earth and minimising any negative impact on the environment.
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Halia Rose is an award-winning collection of gorgeous jewellery and accessories for busy mums and active children. Made with 100% non-toxic and BPA free silicone, they are proud to use ethical and sustainable materials which also means that all their accessories are baby safe, heat-resistant, washable and chewable so are perfect for day to night wear, beach life and teething babies.
Their kids necklaces are made of the same 100% non toxic, BPA free silicone as the adult range so are safe to wear, plus also waterproof and washable – great for outdoor adventures, holidays and messy play! They are also chewable, which is ideal for little nail biters!
Their award-winning teethers are specially designed with soft surfaces and textured ridges to soothe inflammation on teething gums. Babies love the bright, fun colours and they are lightweight and easy for little hands to hold onto. The strong silicone is perfect for tugging and chewing and they can also be chilled in the fridge for added relief on sore gums.
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Hargreaves Stockholm is an ethical, luxury jewellery brand that has featured at London, Copenhagen and Stockholm Fashion Weeks and in international publications such as Tatler, Elle, JFW, Bone and Pebble.
Hargreaves Stockholm carefully select the finest materials from the most responsible sources, using Fairmined Ecological gold and silver, and zero carbon footprint diamonds and stones grown without the human and environmental toll of mining.
They aim to ensure that every element of their process is extensively researched to use responsible materials, practices and that the choices they make on a daily basis are the most environmentally responsible option, without compromising on style, quality and design. Ethics truly are the backbone of their brand.
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Y.O.U Underwear are trying to change the world one pair of pants at a time! It all started with a trip to Uganda in 2016, and the discovery that huge numbers of women and children didn’t have access to underwear. Whilst this basic necessity is something that we take for granted every day, it meant that many women and girls were missing up to 3 months school and work each year, as well as facing numerous health, hygiene and safety issues.
Founded on the belief that it should be just as easy for women and children in poor communities to have access to underwear as it is for us, Y.O.U Underwear was born with a buy-one-give-one model. Every purchase helps provide underwear to people in need, thanks to a partnership with the Scottish charity Smalls for All. But making a difference doesn’t mean sacrificing on style or comfort, and Y.O.U makes super soft, long-lasting and classically stylish undies for men and women. Inside every pair is a positive
message designed to inspire and bring confidence to the wearer, and the company uses real models in their aim to promote positive body imagery.
Y.O.U is also a firm believer in sustainable fashion and trying to reduce the harmful impact of the clothing industry on people and the environment. All of their underwear is made by India’s number one ethical and sustainable manufacturer using 100% organic Fairtrade cotton. It’s better for the planet than conventional cotton and also better for those that grow and work with it.
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Together with leading ethical fashion brands from around the world, we’re campaigning for more ethical, eco-friendly fashion made in fair, transparent and safe conditions. We’re celebrating clothes love stories and remembering that loved clothes last – making them more environmentally friendly!
This Fashion Revolution Week we’ll be asking brands #WhoMadeMyClothes? and raising further awareness online – join the #EthicalHour Fashion Revolution Twitter chat on Monday 23rd April 2018 at 8pm UK time.
Plus you can come to our live event and meet some amazing ethical brands and hear from ethical industry experts in person! Find out more here.