About This Project

Luxury vegan fashion brand Annaborgia creates re-wearable bridal wear in Italy and San Francisco. I worked with them to attract media attention to the brand and grow awareness among conscious consumers.


I worked with founder Daniela to find newsworthy press angles within the brand and identify which products to showcase. I successfully achieved product features in Vegan Magazine and Natural Mumma Magazine and successfully pitched an article called “Why don’t we wear our wedding dresses again?” by Daniela to Huffington Post.

PR and brand awareness
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