Po-Zu Shoes

About This Project

Ethical and sustainable footwear brand Po-Zu Shoes engaged me to run an Instagram influencer campaign to raise awareness of their Summer sale. I undertook market research to understand the brand and their ethical credentials and created educational content around Piñatex  – the innovative vegan leather alternative they use in their designs.


I created a 10-slide Instagram story which focused on education around Piñatex and raised awareness of the sale – including a ‘swipe up to shop’ link and an exclusive discount code for my followers, which the brand provided.


This was then turned into a video for my Facebook page and group, and promoted on Twitter too. 555 people viewed the Instagram story, the Facebook video had 345 views and a 10% engagement rate. 3 direct sales were logged through the campaign’s trackable discount code.

Influencer campaign
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