The Pip Box

About This Project

The Pip Box was named by ELLE Magazine and The Evening Standard as one of the top beauty subscription boxes in the UK, delivering vegan and cruelty free beauty products to subscribers every month and donating 50p from every box purchased to Animal Free Research UK.


I worked with The Pip Box in their first year to raise brand awareness, identify PR opportunities and run several social media campaigns to engage people with cruelty-free beauty.


As a result of this PR work, I achieved several successful features for the brand, including local press for their first birthday and features in Huffington Post and The Elephant Journal.


To educate social media followers, build their audience and create awareness of their products, I also designed a “4 weeks to cruelty free” education campaign for Facebook and Instagram – educating followers on how to find cruelty free brands and why support them, and incorporating content from high profile cruelty free bloggers to engage influencers and extend the campaign reach.


In Autumn 2018 I began supporting The Pip Box with their Instagram strategy to grow their audience on the platform. Within the first 3 months of implementing this new strategy we achieved a 22% increase in real, relevant followers.



What they say:

“Sian has a strong passion for helping ethical companies and her knowledge and experience has really helped us grow. As a new start up company I’ve leaned on her for help and support and she’s always been there with new ideas and opportunities. I’d thoroughly recommend working with her.”

Marketing Campaigns, PR and brand awareness, Social Media
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