About This Project

I worked with Woobamboo to raise awareness of the plastic pollution caused by disposable plastic toothbrushes and help them raise awareness of their sustainable bamboo alternatives.


I organised and promoted a product giveaway across social media which received 243 entries – alongside a blog post and social media campaign which achieved high levels of audience engagement on Instagram, Twitter and Facebook. The Instagram post in particular (which I created images and copy for) opened up a conversation between my ethically-focused followers and the brand around the issue of plastic pollution and the materials used in their toothbrushes and packaging – which was one of their key campaign goals. The post received 240 likes and 29 comments in total.



What they say:

“We worked with Sian from #EthicalHour on an Instagram influencer marketing campaign. She was great to deal with – very efficient and clear in her communications. Sian is clearly very knowledgeable in this area and her ideas are tailored, relevant and carefully thought out depending on the nature of the brand. The campaign was up and running quicker than we could have imagined and her posts were great. We were looking to get more exposure for our natural dental brand and Sian definitely achieved this. The engagement was great and stimulated relevant discussion which meant our objectives were met. We will definitely be using her again.”

Influencer campaign
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