#ShopEthicalInstead 2019

The ethical alternative to Black Friday…

Every year Black Friday whips shoppers into an over-consumption frenzy, with UK shoppers alone wasting a staggering £3.9bn on Black Friday purchases they haven’t used or don’t even remember buying.

But behind these ‘bargain deals’ is a hidden cost to people and planet.

Workers are being exploited in supply chains, plastic packaging ends up in the ocean, the increase in delivery vans on the roads makes air pollution worse…and those unwanted purchases are often destined for overflowing landfills.

What if there was a better way?

What if we choose to #ShopEthicalInstead?

We know the planet is paying the price, but shoppers are still excited by Black Friday.

Last year 54% of shoppers planned to shop more online than previous years, and UK shoppers budgeted up to £300 for Black Friday purchases.

What if we could channel that excitement into something more positive?

Introducing the #ShopEthicalInstead Virtual High Street…

A convenient, stylish, ethical and sustainable alternative to Black Friday

5 days of ethical shopping with independent brands, brought directly to you via livestream!

Small businesses rely on the holiday shopping period to make up to 80% of their annual revenue, and when you purchase from a small business, a real person celebrates and does a happy dance!

So this Black Friday we’re making it easier than ever to support small businesses, shop ethically and sustainably, give meaningful gifts and spread as many happy dances as possible!

Ethical Fashion & Accessories

Monday 25 November

Beauty, Health & Wellbeing

Tuesday 26 November

Babies & Children

Wednesday 27 November

Home, Pets & Gift

Thursday 28 November

Food & Drink

Friday 29 November

Each day of the week in the run up to Black Friday, there will be a livestream on the Ethical Hour Facebook page where independent ethical brands will be invited to tell their story and showcase their products – allowing consumers to purchase directly from the livestream, or later by watching the replay.

Kindly sponsored by:

Will you #ShopEthicalInstead?

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