Speaking and Events

As an ethical marketing strategist, telling stories is what I do. I live for those little lightbulb moments where you can see a new idea being born, or the pieces of a puzzle falling into place. I can bring a fresh approach and creative energy to your event that will inspire your audience. I’ll provide plenty of laughs, tweetable takeaways and practical tips that leave them feeling excited, empowered and ready to make good stuff happen!

About me

Sian Conway is an award winning ethical marketing strategy consultant, bestselling author, the UK’s Green & Eco Influencer of the Year 2018 and an Ambassador for the UK Government’s Year of Green Action.

She founded #EthicalHour in 2016 – the world’s largest online network dedicated to empowering people to live and work more ethically, which now connects over 55,000 changemakers worldwide. Sian has worked around the world on social impact projects and now brings together thousands of ethical business owners, bloggers and consumers to campaign for greater awareness of ethical and sustainable issues, grow the ethical economy and help people maximise their positive impact.

She was named as one of the Social Entrepreneur Index’s top 29 social entrepreneurs in the UK. As  an experienced keynote speaker and workshop leader, Sian is available for speaking engagements worldwide.

Background

I understand the struggles small business owners are facing when it comes to marketing themselves and scaling their impact. I have on the ground experience and can provide the empathy, expertise and practical advice to help people break through those problems.

I’ve been training social impact businesses since 2014 – running a start up accelerator, guest lecturing at the University of Leicester, University of Warwick and supporting the Worcester Enterprise business development programme, as well as helping thousands of people online find their purpose, live their values and scale their social impact business for people, planet and profit.

I make complex marketing theories and techniques simple, relatable and most importantly fun! Your audience will come away from my talk or workshop feeling inspired, empowered and ready to tackle their marketing challenges.

Popular speaking topics include:

Tell your story, change the world

Successful marketing is all about telling stories. The most successful brands build a lifestyle around their business. This talk shows business owners how to do that by defining their values, telling their story and building meaningful connections with potential customers.

Social media for social impact businesses

Social media can be one of the most confusing areas of running a small business. In this talk I provide practical, easy to understand strategies and advice for how social impact businesses can market themselves and grow online.

Growing your brand on Instagram

Instagram is one of the most powerful marketing platforms for small business, especially in the ethical and sustainable sectors. In just 15 months I grew my account to over 20,000 followers and turned it into one of my most successful sales platforms. In this talk I share how I did it with practical tips and lessons learned.

Selling without self-loathing

Using trust based selling to solve your customers’ problems and make more sales without being pushy. This talk is all about ethical marketing and how you can ‘serve first’ to build a strong relationship that turns strangers into loyal customers and raving fans.

Popular workshops include:

Inspiring change through the SDGs

A powerful, interactive session where participants work in small groups to go through a rapid ideation cycle based on the challenges presented by the Sustainable Development Goals to come up with new social and environmental impact ideas. (This can also be tailored and applied to specific challenges).

Tell your story, change the world

An interactive workshop where participants map out their transformation story and unlock the power of storytelling to connect with customers and grow their brand.

Marketing that CARES

A step-by-step workshop where participants build their own marketing strategy around my proven Marketing That CARES model – specifically designed for social and environmental impact businesses.

Creating impact

Book a speaker that understands your audience and the challenges they face. An ethical marketing expert who brings true value to your event and creates a buzz with your audience that leaves them feeling great.

I’d love to learn more about your event, your attendees and what you’re going to achieve to see how I can help. Talks and sessions can be tailored to your audience and I’m happy to help promote your event too. Contact me to set up a complimentary video chat.

Upcoming events