Speaking and Events

As an ethical marketing strategist, telling stories is what I do. I live for those little lightbulb moments where you can see a new idea being born, or the pieces of a puzzle falling into place. I can bring a fresh approach and creative energy to your event that will inspire your audience. I’ll provide plenty of laughs, tweetable takeaways and practical tips that leave them feeling excited, empowered and ready to make good stuff happen.

About me

Sian Conway is an award winning ethical marketing strategy consultant, the UK’s Green & Eco Influencer of the Year 2018 and an Ambassador for the UK Government’s Year of Green Action. She founded #EthicalHour in 2016 – the world’s largest online network dedicated to empowering people to live and work more ethically, which now connects over 55,000 changemakers worldwide. Sian has worked around the world on social impact projects and now brings together thousands of ethical business owners, bloggers and consumers to campaign for greater awareness of ethical and sustainable issues, grow the ethical economy and help people maximise their positive impact.

I am an experienced keynote speaker and workshop leader, available for speaking engagements worldwide.

As seen in:

Background

I understand the struggles small business owners are facing when it comes to marketing themselves and scaling their impact. I have on the ground experience and can provide the empathy, expertise and practical advice to help people break through those problems.

I’ve been training social impact businesses since 2014 – running a start up accelerator, guest lecturing at the University of Leicester, University of Warwick and supporting the Worcester Enterprise business development programme, as well as helping thousands of people online find their purpose, live their values and scale their social impact business for people, planet and profit.

I make complex marketing theories and techniques simple, relatable and most importantly fun! Your audience will come away from my talk or workshop feeling inspired, empowered and ready to tackle their marketing challenges.

Presentation styles

Keynote

Workshop

Panel

Podcast

Webinar

Online Summit

Popular speaking topics include:

Tell your story, change the world

Successful marketing is all about telling stories. The most successful brands build a lifestyle around their business. This talk shows business owners how to do that by defining their values, telling their story and building meaningful connections with potential customers.

Social media for social impact businesses

Social media can be one of the most confusing areas of running a small business. In this talk I provide practical, easy to understand strategies and advice for how social impact businesses can market themselves and grow online.

Growing your brand on Instagram

Instagram is one of the most powerful marketing platforms for small business, especially in the ethical and sustainable sectors. In just 15 months I grew my account to over 20,000 followers and turned it into one of my most successful sales platforms. In this talk I share how I did it with practical tips and lessons learned.

Selling without self-loathing

Using trust based selling to solve your customers’ problems and make more sales without being pushy. This talk is all about ethical marketing and how you can ‘serve first’ to build a strong relationship that turns strangers into loyal customers and raving fans.

Popular workshops include:

Inspiring change through the SDGs

A powerful, interactive session where participants work in small groups to go through a rapid ideation cycle based on the challenges presented by the Sustainable Development Goals to come up with new social and environmental impact ideas. (This can also be tailored and applied to specific challenges).

Tell your story, change the world

An interactive workshop where participants map out their transformation story and unlock the power of storytelling to connect with customers and grow their brand.

Marketing that CARES

A step-by-step workshop where participants build their own marketing strategy around my proven Marketing That CARES model – specifically designed for social and environmental impact businesses.

“Thank you Sian for your FANTASTIC talk on using social media for marketing ethical business at #BAFTS18! We found it really useful”

Fairtrade at St Michaels, attendee at BAFTS Conference 2018

Where you’ve heard me speak:

British Association of Fair Trade Shops (BAFTS) Conference 2018
Ethical Consumer Conference 2017 & 2018
Ethical Brands for Fashion Revolution 2018
Going Green 2018
Love Your Mother sustainable parenting event with Cheltenham Maman
Leicester Space Accelerator Launchpad Weekend
Worcester Enterprise Business Start Up Fair
The Social Bee Online Summit
The Social Bee Podcast
Soulful PR Podcast
Roberta Lee Podcast
The Festival of Natural Fibres 2018
Walk In Wardrobe™️ November 2018
Why Social Enterprise? Online Summit 2018
The Heroworx: Future of Women at Work 2019

Creating impact

Book a speaker that understands your audience and the challenges they face. An ethical marketing expert who brings true value to your event and creates a buzz with your audience that leaves them feeling great.

I’d love to learn more about your event, your attendees and what you’re going to achieve to see how I can help. Talks and sessions can be tailored to your audience and I’m happy to help promote your event too. Contact me to set up a complimentary video chat.

Upcoming events

April 2019

Future Fashion Focus LIVE

Museum of brands, Packing and Advertising, 111-117 Lancaster Road, London, W11 1QT

On Friday 26th April 2019 ethical fashion leaders will come together for a live mastermind where you can learn, connect and grow your ethical & sustainable fashion brand.

Purchase tickets here.

April 2019

Ethical Brands for Fashion Revolution 2019

Amnesty International, Shoreditch

THE UK’S LEADING ANNUAL INDEPENDENT ETHICAL FASHION SHOWCASE

On Saturday 27th April 2019, independent ethical clothing brands from around the UK will come together once again at London’s Brand Museum to support the Fashion Revolution message and show consumers that there is a viable, ethical alternative to high street, fast fashion brands.

I will be chairing a panel on “Tech For Good: how technology can clean up the fashion industry”

Get tickets here.

April 2019

North London Sustainability Network

the 3rd North London Sustainability Network event will bring together like-minded individuals and businesses for an evening reception with talks and Q&A on Sustainable and Ethical Fashion, with a riveting mix of industry leaders and influencers, a Fashion Show and the opportunity to buy samples from those leading in the sustainable fashion and beauty fields!

June 2019

Growth; a force for good? Social Enterprise Mark CIC conference 2019

This conference will challenge participants to consider alternative economic models, which address the mounting social and environmental challenges facing today’s society. I will be speaking on a panel alongside David Shields of Bloom Procurement Services and Simon Brown of FamilyCarersNet. The session will be chaired by Kate Welch of Social Enterprise Acumen.

Purchase tickets here.

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