Strong opinions, speaking your truth and finding your tribe

Strong opinions, speaking your truth and finding your tribe

Marketing: Love it or loathe it, business relies on it.

Today’s guest is a fellow marketer, Ethical Hour member and close friend of mine, Lucy Dowson, AKA Lucy With A Why.

Lucy is a straight-talking, purpose driven direct marketer who isn’t afraid to speak her truth to attract her tribe. She works with businesses that have a purpose stronger than just profit and helps people find their brand voice so they can communicate effectively, market what they do and stand out from the crowd!

In today’s conversation we talk all about the power of owning and telling your story in your own authentic voice. We discuss how to overcome the fears of a negative backlash and share some tips for making waves on social media.

To join Lucy’s ‘Lucy With A Wine’ newsletter, you can subscribe here:

In her own words: “It’ll be straight-up, sweary in parts, but overall written with integrity from someone who’s learning every single day and not shy to show her flaws. You’re not going to make a million with this email, but you will learn some stuff that, if you decide to implement, could mean you buy me a drink one day to say thanks.”

To find out more about Lucy, visit:

Today’s episode is brought to you by Post With Purpose, the ethical marketing club that helps you make more money to maximise your impact. This Summer, Ethical Hour are launching our new membership community, and we want you to be part of it. Every month you’ll get exclusive resources, training and support from Sian Conway, an ethical marketing expert, to help you develop your marketing strategy, engage your ideal customers and sell your products and services so you can make a positive impact. To find out more and secure your place on the waiting list, go to to be the first to hear when doors open!

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