The #ShopEthicalInstead Virtual High Street 2019

The #ShopEthicalInstead Virtual High Street 2019

Every year Black Friday whips shoppers into an over-consumption frenzy, with UK shoppers alone wasting a staggering £3.9bn on Black Friday purchases they haven’t used or don’t even remember buying!

But behind these ‘bargain deals’ is a hidden cost to people and the planet.

So instead, we’re using the awareness around Black Friday to turn it into something positive, with our annual #ShopEthicalInstead campaign.

If we vote with our wallets and support the small businesses doing things the right way, we can send a message to big business that sustainable and ethical choices are the most profitable too.

This year Ethical Hour have partnered with independent brands to make ethical, sustainable shopping even more accessible and convenient, with our first ever #ShopEthicalInstead Virtual High Street!

There’s something for everyone on our virtual high street – where digital connection has a lower carbon footprint than visiting a physical store and all the gifts are good for people and planet too! 


Fashion & Accessories

Where Does It Come From?

African Tunics:…/african-tunics/

Organic Cotton Shirts:…/organic-white-shirt/

Organic Cotton Scarves:…/ethical-scarves

Get 10% off with the code ShopEthicalInstead (valid during event week only, 25 – 29 November 2019)


Pala Eyewear

Pendo Sunglasses:

Makena Sunglasses:


Available with an additional donation of £10 towards Pala’s funding of a school eye screening project in Ethiopia (at no extra cost) with code shopethical10

Find out more:


mi apparel

Ajur Jumper:…/ethical-gifts/products/ajur-jumper


Melina Robe:…/ethical-gi…/products/melina-robe-1

Available with 15% off using code: ShopEthical


Y.O.U Underwear


Boy Shorts:…/womens-organic-cotton-boy-sh…

Mens Trunks:…/mens-organic-cotton-trunks-b…

Available with 15% off in November using code: shopethical15


Beauty, Health & Wellbeing



The Hydrating One (shampoo bar)

The Sensitive One (shampoo bar)

The Restoring One (conditioner bar)

Discount Code:
10% of any order (limit of one per customer) using code: SHOPETHICAL10


Origins of Beauty

LENA WILD Harmony Bloom Oil:…/lena-wild-harmony-bloom-oil-3…

Ethically Organic Floral Body Set:

The Konjac Sponge Company:…/the-konjac-sponge-company

The code to use for 10% off storewide is #shopethicalinstead



Organic Cotton T- shirt:

The Crystal Bralette:…/lingerie/products/crystal-bralette

the Quartz Set:…/lingerie/products/quartz-set

15% off with code SHOPETHICALINSTEAD




Babies & Children




Duby & Duba – Paddling Ducks

Bovow – Build & Play Pull Along Toy Dog…/bovow-build-play-pull-along-toy-dog/

Cubby – Wooden Stacking Toy Bear

Get 20% OFF across the range (excluding greeting cards) with £1 from every sale going to a project to educate a child with disabilities in India Use Coupon code SHOPETHICAL20 valid until 31.12.2019


Small Stuff

UK Eco Blocks:…/wooden-t…/products/eco-blocks

Play In Choc:

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